Shopper Marketing Manager
At Horizon Organic, we’re growing a culture of passionate people driven to do good for the horizon we all share. We’re building the tomorrow we want to see. Every single day.
Joining our team means being part of a dynamic environment where your skills are valued, and your contributions make a real difference. We offer diverse opportunities for career growth and development. Embark on a rewarding journey with us in shaping the future of organic dairy!
Two generations of families—and counting—have grown up on Horizon Organic® milk. From the start, as the leading organic milk producer in the U.S., Horizon has been committed to delivering innovative, nourishing dairy that growing families can rely on. In 2023, Horizon Organic became a brand of Platinum Equity. Today, Horizon works with more than 500 farmers across the U.S. to bring high-quality, certified organic milk to consumers. For more information on Horizon’s full portfolio of organic dairy products, visit Horizon.com.
About the Job:
We are currently looking to hire a Shopper Marketing Manager!
The Shopper Marketing Manager develops and executes customer-specific marketing plans that drive conversion, household penetration, and market share growth across key retail channels. This role sits at the intersection of brand strategy, sales, retailer media networks, and customer activation, translating brand priorities and retailer strategies into compelling omnichannel programs that influence shoppers at the point of decision.
This is a hybrid position with an expectation of 3 days per week onsite in Broomfield, CO.
This role may be responsible for, but not limited to:
Shopper Strategy & Planning
- Lead annual and quarterly shopper marketing planning in alignment with brand objectives, customer joint business plans, and commercial priorities.
- Develop retailer-specific strategies that address key shopper barriers and conversion opportunities across brick-and-mortar and digital shelf environments.
- Translate brand positioning into tailored customer messaging, value propositions, and retail activation platforms.
Omnichannel Activation & Execution
- Build full-funnel shopper marketing campaigns including in-store signage, sampling, digital shelf content, paid search, onsite/offsite media, influencer, and promotional offers.
- Manage end-to-end campaign execution across retailer media networks (e.g., Walmart Connect, Roundel, Kroger Precision Marketing, Amazon Ads, Instacart Ads, AMC, and other regional RMN's).
- Ensure creative assets reflect brand identity while meeting customer guidelines and retailer specs.
Cross-Functional Collaboration
- Partner closely with Brand Marketing, Sales, Category Management, eCommerce, Analytics & Insights, Legal, Procurement, and agencies.
- Support Sales teams in customer line reviews, sell-in presentations, and promotional planning.
- Align on item assortment, pricing, promotions, seasonal campaigns, and new product launch readiness.
Budget Management & Performance Measurement
- Own shopper marketing budget planning, forecasting, and inputting into budget management systems.
- Implement KPIs that ladder to brand and customer goals (penetration, ROS, market share, incremental lift, iROAS).
- Analyze campaign performance and shopper insights to inform optimization and future investment decisions.
- Prepare results, readouts and recommendations for internal leadership and customer partners
The base compensation range for this position is $125,000 - $140,000/year commensurate with experience.
About You:
Education and Experience:
- Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
- 4–7 years of experience in Shopper Marketing, Brand Management, Customer Marketing, eCommerce, Retail Media, or related CPG/commercial role.
- Strong understanding of omnichannel retail landscapes with knowledge across both major retailer media networks and regional retailer media networks.
Knowledge, Skills and Abilities:
- Demonstrated ability to turn data into insight and insight into commercialization.
- Excellent project management, communication, and cross-functional influencing skills.
- Excellent budget management experience
- Comfort working in fast-paced environments with shifting priorities and tight timelines.
- Proven track record of working cross-functionally
