About Bonfire Collective
Bonfire Collective partners with outdoor brands to help them reimagine the future, build movements, and grow explosively. Our team of brand and story experts develops visionary insights, strategies, content marketing, and advertising campaigns that guide and inspire.
We work exclusively with mission-based and forward-thinking organizations that are positively impacting the future of recreation and conservation. Our clients include national non-profits like the National Forest Foundation and The Conservation Alliance. We also work with outdoor manufacturers and apparel, adventure travel, guide services, ski areas, and other adventure- and experience-driven brands.
As members of the Outdoor Diversity Alliance, we are committed to creating an inclusive and supportive workplace where everyone feels valued, respected, and empowered to thrive. We believe diversity of backgrounds, experiences, and perspectives strengthens our team.
Our little team is rock solid. We:
- Play hard. We recharge our creativity by skiing volcanoes, scaling desert towers, and going on long mountain runs.
- Work smart. We relentlessly innovate, execute, and make life better for our clients.
- Care deeply. Personally and as a team, we volunteer with conservation nonprofits and advocate for public lands. We also give to environmental causes as a 1% for the Planet member business.
Summary:
The Senior Digital Strategist is a strategic leader responsible for developing and executing multi-channel digital marketing strategies across client accounts. This role blends deep digital media planning and buying expertise with high-level strategic thinking, ensuring campaigns are innovative, efficient, and aligned with broader marketing goals. The Senior Digital Strategist works closely with the Senior Media Planner to integrate digital strategies with non-digital media channels and thinking. They also work closely with the Junior Planner + Buyer to develop and execute campaigns.
As the primary lead on assigned accounts, the Senior Digital Strategist works closely with clients, account managers, creative teams, and media planners; ensuring full-funnel strategies are cohesive, measurable, and performance-driven. This role also mentors junior media team members and fosters a culture of curiosity, collaboration, and continuous learning.
Responsibilities:
- Lead the development of integrated digital strategies, aligning media, creative, and messaging with client goals.
- Build full-funnel digital media plans that span paid social, search, display, video, programmatic, email, native, and emerging platforms.
- Identify and set clear and measurable KPIs at onset of campaign strategy development.
- Own and lead client communications, clearly articulating rationale behind strategy, budget allocations, and performance results.
- Collaborate with internal teams to align creative and messaging to media strategy and audience insights.
- Provide relevant team members with necessary information to develop campaigns; specs, recommendations on versioning, due dates, etc.
- Oversee campaign setup, QA, and launch working with junior team members as needed to ensure flawless campaign execution.
- Monitor campaigns in real time, optimizing to meet set KPIs and deliver within goal/budget.
- Develop client-facing dashboards as needed on our platform (currently DashThis) and update regularly to clearly articulate strategy, goals, KPIs, overall performance, and optimization recommendations.
Skills & Qualifications:
Must-Have Skills
- Strong knowledge of digital media ecosystems, including paid search, paid social, display, video, programmatic, native, and direct buys.
- Proven experience in cross-channel planning, with the ability to make budget recommendations and optimizations.
- Analytical thinking with the ability to translate data into strategy and storytelling.
- Confident communicator and presenter—able to lead conversations with clients and internal stakeholders.
- Strong understanding of media KPIs and performance marketing metrics (e.g., ROAS, CPA, CTR, LTV, CPM, MER).
- Exceptional project management skills—able to juggle multiple campaigns and deadlines while maintaining strategic oversight.
- Ability to identify problems/issues quickly, elevating to senior team members as needed.
Preferred Qualifications
- 7+ years of experience in digital strategy, media planning, or a related field.
- Experience in client-facing roles with ownership over strategy and campaign outcomes.
- Proficiency with Google Ads, Meta Ads, programmatic DSPs, GA4, DashThis or other analytics/reporting platforms.
- Experience working with nonprofits, startups, outdoor-industry, and mission-driven brands is a plus.
- Understanding of organic social, content strategy, affiliate, and influencer marketing is a plus.
What Success Looks Like:
- Clients receive clear, strategic plans that translate objectives into actionable, efficient digital marketing strategies.
- Campaigns are well-executed and optimized, delivering measurable performance and insights.
- Clients are inspired to test new channels and tactics, with recommendations grounded in data and strategic rationale.
- Junior team members grow in their roles under thoughtful mentorship and collaboration.
- The strategist is a trusted advisor, seen as both a thought partner and performance driver.
- Strategist delivers high quality work within set timelines.
- Digital strategies evolve alongside platform trends, industry shifts, and client growth opportunities.
Location
As a company, we offer tons of flexibility on where, how, and when you work, and this position can be fully remote. However, if you’re located in the Denver–Boulder metro area, there is the opportunity for on-site or partial on-site work. Bonfire Collective is based in a beautiful office in downtown Golden, Colorado.
Hours
10+ hours/week to start on retainer as an independent contractor. Opportunity to increase hours over time.
Compensation
$45–$85 per hour, depending on experience, efficiency, and quality of work. Opportunity to increase the rate over time. Long-term potential for employment.
Sound Good? Here’s How to Apply
If you’re interested in this position, please follow this LINK to apply. The application will ask for the following:
- Your resume and a brief cover letter
- A short story, told in whatever format you want, that convinces us to speak with you
- Your location and contact information
