Growth Marketing Associate

JuneShine Brands • Full-time • California • 1w ago

The Task At Hand:

Willie’s Remedy+ is building the growth infrastructure to match our ambition - and we need a sharp, execution-first marketer to help run it.

We are a hemp-derived THC beverage brand selling direct to consumers across Meta, Google, AppLovin, influencer and affiliate, and podcast advertising. As we scale, we are investing in the internal infrastructure to move faster, test smarter, and produce better creative - and this role is central to making that happen.

This role works alongside our Director of Growth - owning the weekly performance report, maintaining the testing roadmap, producing creative briefs, and keeping agency partners on track. You will be in the weeds and you will be the reason things do not fall through the cracks. There is real visibility here and room to grow into more responsibility as you prove it out.

If you want to be close to the work at a brand building something real, this is the role.

Who You Are:

2+ years of hands-on paid social experience, comfortable in Meta Ads and attribution platforms, and able to speak to performance data with confidence
Analytical and organized with strong Excel or Google Sheets proficiency - you can pull the numbers and tell the story behind them
Experience writing creative briefs that actually give creators something to work with, with direct involvement and tell the story behind them
A natural project manager who keeps multiple workstreams on track, manages agency relationships proactively, and follows through without being chased
Curious about what is working in DTC, actively using AI tools in your workflow, and looking to grow into more responsibility over time

What You'll Do:

Assist in the execution of the growth marketing strategy, inclusive of Meta, paid media, influencer, and affiliate, and podcasts, as assigned by the Director of Growth Marketing
Manage and maintain traffic sheets to ensure timely, accurate campaign launches
Oversee Google freelancer relationship and associated ad spend
Support the affiliate partner program with the opportunity to take on increasing ownership as the role grows
Own weekly growth marketing report, produced in coordination with the growth marketing director
Work closely with the Growth Marketing Director to ideate, hypothesize, and interpret growth marketing test ideas, maintaining a testing roadmap that tracks what is queued, in flight, and concluded for continuous improvement
Create weekly creative briefings as needed for agencies and internal teams
Help develop creative concepts and angles for paid ads, contribute ideas to regular ideation sessions, and write production-ready briefs - coordinating the production pipeline from brief to finished asset with UGC creators, editors, and agency partners
Manage day-to-day communication with a defined set of agency partners, keeping deliverables on track and showing up to calls prepared to discuss performance and push work forward
Support and manage paid channels, including: Meta, AppLovin, Google, Podcast, and Affiliate in partnership with the
Growth Marketing Manager, contributing ideas and helping drive performance across each
Analyze and interpret weekly performance metrics (CAC, ROAS, and LTV) and present insights to the Growth Director and key stakeholders
Pull and compile the weekly digital performance report across all channels, summarizing what happened, what drove results, and recommended next steps, with the ability to speak to specific optimizations made and their impact on performance

Must-Haves:

Must be 21+ years of age or older at the time of application
2+ years of experience in growth marketing or paid media at a DTC brand or performance marketing agency
Stay current on what is working across DTC and bring observations worth exploring to the Director of Growth
Fluency in Shopify and third-party attribution platforms such as Triple Whale, Northbeam, or GA4
Hands-on experience with Meta Ads, including the ability to read performance data and ask the right questions
Strong proficiency in Excel or Google Sheets
Proven ability to manage multiple workstreams and keep projects organized and on schedule
Clear, direct written communication skills with the ability to present performance insights to stakeholders
Curiosity about what is working in DTC and a habit of bringing observations worth exploring to the team

Nice-to-Haves:

Background at a performance or growth marketing agency focused on DTC or ecommerce brands
Experience managing agency or vendor relationships and keeping external partners accountable
Hands-on experience with AppLovin, YouTube, podcast, or influencer and affiliate channels
Active user of AI tools for creative ideation, copy, or workflow acceleration
Exposure to eCommerce funnel analytics
Experience in CPG, beverage, wellness, or a regulated product category

Compensation, Benefits + Perks:

Compensation:

$80,000.00-$90,000.00 per year
The final offer will be based on several factors, including experience, skills, overall expertise and location

Perks + Benefits:

Unlimited Paid Time Off
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans
401(k) with up to 4% company match
12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Booch, spirit, beer, and soft good perks
And more!

Who We Are

Our Purpose: To make quality, purpose-driven beverages

Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.

Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.

JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.

You must reside in the United States to be considered for this position.

This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.

All Juneshine Brands products are intended for adults 21+.