Patagonia is an outdoor apparel business like no other, "We're in business to save our home planet." As a certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism - and now our one and only shareholder is our home planet with 100% of profits going to fight the environmental crisis. Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California with offices around the world including in Doonmarngwarree (Torquay), Australia.
Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility - build the best product and provide the best service; examine our practices openly and honestly; protect our home planet; be just, equitable and antiracist; do it our way.
We look for candidates with proven experience who thrive in a team-based atmosphere, individuals who are passionate about their communities, the environment and caring for others. We seek core Patagonia product users, people who love to spend as much time as possible in the mountains, ocean, and wild nature. Folks who deal well with ambiguity, learn on the fly, demonstrate sound judgment, and solve problems creatively are most successful with us. We're looking for someone who builds and maintains relationships with ease and desires to put the customer at the centre of everything they do. We don't want someone who can just do a job - we want the best person for the job. Yet we don't look for "stars" seeking special treatment and perks. Our best efforts are collaborative, and Patagonia culture rewards the ensemble player, while it barely tolerates those who need the limelight.
The Role:
As Digital Marketing Lead, you'll help shape how Patagonia shows up in the digital world across Australia and New Zealand. Sitting at the intersection of performance marketing, brand storytelling and ecommerce, you'll connect more people to Patagonia's products, purpose and environmental mission through thoughtful, effective digital experiences.
Working closely with the Ecommerce team, Marketing & Environmental Impact team, and agency partners, you'll lead the execution and optimisation of paid and organic digital channels, ensuring activity is aligned to customer needs, trading priorities and Patagonia's values.
This role requires a strong command of SEM and paid media, paired with the ability to translate data into action - optimising performance while building brand awareness in a thoughtful, responsible way.
Responsibilities include:
- Lead the development and execution of SEM strategy in partnership with agency, ensuring a high-performing and well-optimised program
- Manage day-to-day execution of paid digital marketing across search, social, affiliates, display and other key platforms
- Deliver digital campaigns that deliver on eCommerce, brand, and retail objectives
- Collaborate with Digital Marketing Manager on the distribution of the digital media budget - managing daily, weekly, and monthly pacing to maximise impact and efficiency
- Analyse and report on performance across all digital channels, providing clear insights and recommendations
- Partner closely with eCommerce team to optimise activity based on stock levels, trading performance, and campaign priorities
- Collaborate with Marketing and Environmental Impact teams to ensure cohesive and purpose-led digital storytelling
- Continuously test, learn, and improve digital performance through experimentation and optimisation
About you:
We're looking for someone who understands that great digital marketing is about more than clicks, impressions and conversions. You're excited by the opportunity to connect people with Patagonia's products, stories and purpose in ways that are both meaningful and measurable. You bring a balance of analytical thinking and creative problem-solving, a willingness to test and learn, and the judgment to know when to optimise and when to lead with brand. Above all, you're motivated by the idea that business can be a force for good and want your work to contribute to protecting our home planet.
To be successful in this role you will bring:
- 3-5 years’ experience in SEM and paid digital marketing, with a strong understanding of Google Ads, performance optimisation, and product feed management
- Experience managing and optimising digital media budgets across multiple channels and markets.
- Strong analytical capability, with the ability to translate data into clear actions and recommendations.
- Understanding of Shopify and ecommerce operations, with an appreciation for the relationship between digital marketing and online trading performance.
- Ability to balance commercial outcomes with authentic brand storytelling and customer connection. [
- Highly organised, able to manage multiple priorities while maintaining attention to detail.
- Strong collaborator who builds trusted relationships across teams and external partners.
- Naturally curious, comfortable experimenting with new approaches and committed to continuous improvement.
Application:
We'd love to get to know you, so please include a cover letter in your application telling us about your passion for your communities, the environment, and how you spend your time in the outdoors!
Equal Employment Opportunity:
Patagonia is an equal opportunity employer. Patagonia recruits, employs, trains, compensates, and promotes without regard to race, religion, colour, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or individuals with a disability. Patagonia is proud of our diverse workforce and encourages applications from diverse cultural backgrounds. Like our planet, our company is an interconnected network of ecosystems dependent on each other. Patagonia is a global community with members that seek to respect, uplift, and celebrate all the qualities that make each of us unique - members that look to champion justice, equity, and inclusion across our company and beyond.
Accessibility Support:
Patagonia is committed to ensuring that our hiring process is accessible for talent of all abilities. If you require assistance and/ or accommodation in the search and/ or application process, please contact us at accessibility@patagonia.com.au with your full name, best way to reach you, and the accommodation needed to assist you with the application process.
Benefits:
Patagonia provides employees with competitive benefits packages (unique to each role) that may include environmental internships, employee discounts, generous clothing allowance, activism hours, a nine-day work fortnight, equal paternity leave, matching of charity donations, and much more.
