Patagonia is an outdoor apparel business like no other, "We're in business to save our home planet." As a certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism - and now our one and only shareholder is our home planet with 100% of profits going to fight the environmental crisis. Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California with offices around the world including in Doonmarngwarree (Torquay), Australia.
Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility - build the best product and provide the best service; examine our practices openly and honestly; protect our home planet; be just, equitable and antiracist; do it our way.
We look for candidates with proven experience who thrive in a team-based atmosphere, individuals who are passionate about their communities, the environment and caring for others. We seek core Patagonia product users, people who love to spend as much time as possible in the mountains, ocean, and wild nature. Folks who deal well with ambiguity, learn on the fly, demonstrate sound judgment, and solve problems creatively are most successful with us. We're looking for someone who builds and maintains relationships with ease and desires to put the customer at the centre of everything they do. We don't want someone who can just do a job - we want the best person for the job. Yet we don't look for "stars" seeking special treatment and perks. Our best efforts are collaborative, and Patagonia culture rewards the ensemble player, while it barely tolerates those who need the limelight.
The Role:
As our Ecommerce Optimisation Lead, you'll help create an online experience that inspires customers to connect with Patagonia's products, purpose and brand. You'll combine curiosity, data and experimentation to understand customer behaviour and continuously improve how people discover products, navigate our site and ultimately decide to purchase.
This role sits at the intersection of customer experience, ecommerce trading and digital optimisation. Working closely with teams across Ecommerce, Marketing, Merchandising and our web development partners, you'll identify opportunities, remove friction and deliver improvements that make it easier for customers to find the right products for their next adventure.
Responsibilities include:
- Elevating customer conversion and key ecommerce performance metrics through ongoing optimisation.
- Delivering a robust experimentation program that drives continuous learning and measurable business impact.
- Enhancing search, navigation and product discovery experiences so customers can easily find the products they need.
- Translating customer insights, behavioural data and performance trends into practical recommendations and improvements.
- Building strong cross-functional partnerships that align teams around customer experience and commercial outcomes.
About you:
You're a naturally curious problem solver who loves understanding customer behaviour and finding better ways of doing things. You combine analytical thinking with creativity, enjoy working collaboratively, and bring a mindset of continuous improvement to everything you do. To be successful in this role you will bring:
- 3 to 5 years’ experience in ecommerce or digital optimisation
- Strong analytical thinking - you love using data, customer insights and experimentation to solve problems and uncover opportunities.
- Hands-on experience with ecommerce platforms (preferably Shopify) and analytics/CRO tools.
- Understanding of UX best practice and passion for creating intuitive, seamless online customer journeys
- High level of organisation - comfortable managing competing priorities and able to move projects forward with minimal supervision.
- Natural ability to build strong relationships across teams and communicate ideas clearly, whether you're discussing data, testing results or future opportunities.
- Energy for continuous improvement - you aren't afraid to challenge convention in pursuit of a better outcome.
- Most importantly, you're passionate about Patagonia's mission and believe business can be a force for protecting our home planet.
Application:
We'd love to get to know you, so please include a cover letter in your application telling us about your passion for your communities, the environment, and how you spend your time in the outdoors!
Benefits:
Patagonia provides employees with competitive benefits packages (unique to each role) that may include environmental internships, employee discounts, generous clothing allowance, activism hours, a nine-day work fortnight, equal paternity leave, matching of charity donations, and much more.
Equal Employment Opportunity:
Patagonia is an equal opportunity employer. Patagonia recruits, employs, trains, compensates, and promotes without regard to race, religion, colour, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or individuals with a disability. Patagonia is proud of our diverse workforce and encourages applications from diverse cultural backgrounds. Like our planet, our company is an interconnected network of ecosystems dependent on each other. Patagonia is a global community with members that seek to respect, uplift, and celebrate all the qualities that make each of us unique - members that look to champion justice, equity, and inclusion across our company and beyond.
Accessibility Support:
Patagonia is committed to ensuring that our hiring process is accessible for talent of all abilities. If you require assistance and/ or accommodation in the search and/ or application process, please contact us at accessibility@patagonia.com.au with your full name, best way to reach you, and the accommodation needed to assist you with the application process.
