About AllTrails
AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.
Every day, our team works to get more people outside and help our members have better experiences on the trail. We lead with our values–positivity, innovation, humility, adaptability, inclusivity, and stewardship–in everything we do. Join us!
This is a U.S. based remote position. While this role does not require in-person attendance, we have a strong preference for candidates based in or near one of these cities: San Francisco CA, Portland OR, Seattle WA, Denver CO, and New York NY. Being in one of these cities creates opportunities to connect with teammates through Trail Days, co-working sessions, and local gatherings while still having the flexibility to work remotely. San Francisco employees are highly encouraged to come to the office one day per week.
About the role
As a Senior Engineering Manager on the Growth team at AllTrails, you will lead a high-impact engineering team focused on helping more people discover value in AllTrails, convert to paid subscriptions, and stay engaged over time. This team sits at the intersection of product, engineering, analytics, design, and experimentation, and plays a critical role in how we grow our member base and business.
We’re looking for a thoughtful, technically credible leader who knows how to build healthy, high-performing teams and turn ambiguous product opportunities into durable systems, strong execution, and measurable business results. You will partner closely with cross-functional leaders to shape strategy, prioritize the roadmap, and create the conditions for your team to do the best work of their careers.
This role is ideal for someone who loves leading through influence, cares deeply about team health and engineering quality, and is energized by experimentation, iteration, and building experiences that help millions of people get outside more often.
Application Deadline: We encourage you to submit your application as soon as possible. We will be removing this job post on June 29th to ensure we can review all submissions.
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What you’ll be doing
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Manage, mentor, and grow a team of talented engineers, creating a high-trust environment with clear expectations, strong accountability, and meaningful career development
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Lead the engineering execution for Growth initiatives spanning acquisition, onboarding, activation, conversion, retention, and monetization
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Partner closely with Product, Design, Analytics, Marketing, and other engineering teams to define strategy, evaluate tradeoffs, and deliver high-impact experiences
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Help the team plan, prioritize, and execute a roadmap that balances fast iteration with technical quality, scalability, and long-term maintainability
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Build a strong experimentation culture by partnering on A/B tests, measurement plans, and decision-making rooted in user behavior and business outcomes
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Support the development of systems and product surfaces that power upsells, paywalls, purchase flows, entitlements, lifecycle moments, and other Growth-critical experiences
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Serve as a technical leader for the team by guiding architecture, reviewing technical direction, and helping engineers make sound decisions across a broad set of product and platform concerns
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Hire exceptional talent, coach engineers toward greater scope and impact, and raise the bar on performance, collaboration, and engineering craft
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Advocate for code quality, operational excellence, and pragmatic process improvements that increase engineering efficiency, quality, and happiness
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Collaborate effectively as a distributed team using GitHub, Slack, Zoom, Jira, and Confluence to stay aligned and move work forward
What you bring
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8+ years of software engineering experience, including time leading teams through complex technical and organizational challenges
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4+ years of engineering management experience building healthy, high-performing teams
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Experience developing iOS apps with Swift or managing teams that do so
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Experience shipping large-scale product initiatives with multiple cross-functional dependencies
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Strong product, analytical, and technical judgment, with experience using experimentation and metrics to inform decisions
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Track record of coaching engineers, managing performance, and building a culture of trust, ownership, and high standards
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Strong communication skills and the ability to align stakeholders and navigate ambiguity with confidence
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Experience in fast-paced, high-growth environments where prioritization and adaptability matter
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Experience with modern software development workflows and tools, including GitHub, Jira, and Confluence
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Humility, empathy, curiosity, and a willingness to dive in wherever needed
Bonus points
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Experience leading Growth, monetization, subscription, onboarding, or experimentation teams in a consumer product environment
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Experience with analytics and experimentation tools such as Amplitude
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Experience working on subscription products, purchase flows, entitlement systems, or lifecycle engagement
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Strong instincts around user experience and building elegant, high-converting product experiences
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AI Native: you naturally incorporate AI tools to enhance your work, evaluate outputs thoughtfully, and improve team productivity and decision-making
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Passion for the outdoors and for AllTrails’ mission to connect people to the outdoors
Perks & benefits
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Competitive and equitable compensation, including ownership through equity and performance-based bonuses
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Comprehensive health, dental, and vision coverage to support your physical and mental well-being
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Unlimited PTO in addition to company holidays
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Dedicated time once a month to test and improve our product through company-wide no-meeting days
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Fully paid parental leave to birthing and non-birthing parents
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401k Match & access to financial wellness resources through Origin
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Remote work stipend to help you design a comfortable and productive home office
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Annual learning stipend to invest in your long-term professional growth and skills
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Exclusive discounts on our subscriptions and merchandise for you and your friends & family
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An authentic investment in you as a human being and a professional—we value your identity as much as your output
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$190,000 - $240,000 a year
This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, our total rewards package includes an equity stake in the company and a performance-based bonus program.
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Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
Offers of employment are contingent upon the successful completion of a background check. AllTrails will consider all qualified applicants, including those with arrest and conviction records, in a manner consistent with all applicable laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
AllTrails participates in the E-Verify program for all remote locations.
By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.
All official recruiting communications from AllTrails will come from an name@alltrails.com email address. Please review sender details carefully, and do not engage with anyone asking for payment or sensitive financial information as part of the hiring process.
