Role: Affiliate Marketing Manager
Team: Acquisition Marketing
Scope: Individual Contributor, P3
Years of Experience: 3+
Location: Ventura, CA
The Affiliate Marketing Manager at Patagonia will lead the growth and evolution of our affiliate marketing program to drive revenue, brand awareness, and customer engagement. As part of the Acquisition Marketing team, this individual will be developing a roadmap for the affiliate channel that aligns with broader business and storytelling moments. The ideal candidate for this role has a deep knowledge of the diverse affiliate marketing ecosystem and strategies, understands the interplay of paid digital marketing channels, and is passionate about facilitating relationships with brand and values-aligned partners to grow our customer base.
What You’ll Do
- Channel planning, strategy: Develop a strategic roadmap to grow the affiliate channel’s impact, aligning with Patagonia’s purpose-driven goals and seasonal storytelling priorities.
- Terms and deal negotiations: Negotiate and manage affiliate terms, commissions, and incentive structures to optimize revenue and brand impact.
- Recruitment and ongoing communications: Identify and recruit high-quality affiliate partners who share our values and reach relevant audiences. Serve as the primary liaison for affiliate partners—overseeing recruitment, communications, newsletters, and product requests.
- Asset and content management: Collaborate with Brand and GTM teams to secure creative assets that support seasonal campaigns and eCommerce objectives.
- Partner with PR to seed products with key affiliates and measure performance impact.
- Forecasting and reporting: Forecast, monitor, and report KPIs across the funnel (Visits, CAC, CVR, commission rate, ROAS + brand lift/sentiment). Infuse incrementality testing into roadmaps to inform iCPO and iROAS and adjust strategies accordingly.
- Endemic partnership collaboration: Contribute to endemic placement planning and own select campaign strategies in partnership with internal teams and agencies.
Who You Are
- Affiliate expert: You have a strong grasp of the evolving affiliate landscape and proven success in driving revenue and brand storytelling through partnerships.
- Collaborative partner: You thrive in cross-functional environments, working closely with marketers, PR, and merchandisers to deliver integrated campaigns.
- Clear communicator: You keep stakeholders informed, manage multiple priorities, and foster productive feedback loops.
- Data-driven: Proficiency in analyzing complex data sets, leveraging data to enable activations, and deriving insights that inform cohesive, unbiased stories and drive results.
- Mission-Aligned: You’re passionate about Patagonia’s environmental mission and committed to turning customers into advocates for the planet.
Experience you bring:
- 3+ years managing affiliate programs in-house or agency.
- Expertise in commission models and incentive structures.
- Hands-on experience with affiliate platforms (Impact preferred).
- Proficiency in web analytics tools such as Google Analytics 4, UTM tracking, and data visualization for actionable insights.
- Working knowledge of HTML and email design tools is a plus.
Hiring Range: $97,000 – $107,000 USD Annual
At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget. Note the full pay range for this role ranges from: $87,000 - $131,000 USD Annual. The Hiring Range reflects where in the range we intend to hire for this role.
Benefits
Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.
Workplace Location Overview
This position is
Hybrid, with a standard schedule of
Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.
Employee Conduct
It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.
