Anon E-commerce Strategist

Burton • Burton HQ, Burlington, Vermont, United States of America • 2w ago

The Breakdown: 

The Anon E-Commerce Strategist is responsible for supporting the success of the Anon e-commerce business on Shopify. This role will own web merchandising, daily sales performance, and operational processes, ensuring an exceptional online shopping experience while meeting traffic, conversion, and revenue goals. Reporting to the Regional Director of E-commerce for the Americas, this role is responsible for developing and executing Anon's e-commerce strategies, optimizing site performance, and working closely with Anon's digital marketing to support acquisition and retention. This will also oversee day-to-day website operations, ensuring seamless execution of promotions, campaigns, optimized web merchandising, and customer experience enhancements on the Shopify platform.

The ideal candidate thrives in a dynamic, start-up business environment, demonstrating a proactive, solutions-driven mindset and a passion for e-commerce innovation. They will have the opportunity to be on the leading edge of e-commerce transformation within the company as we build the Anon brand on Shopify.

What You Get to Do:

Execute and optimize e-commerce strategy to support traffic and drive conversion and revenue growth.

Manage web merchandising, ensuring product availability, pricing accuracy, and a seamless customer experience that drives sales optimally.

Collaborate with digital marketing on the e-commerce touchpoints related to acquisition and retention.

Analyze site performance and consumer behavior using analytics tools, identifying opportunities.

Own promotional planning and execution, ensuring alignment with global and regional marketing initiatives.

Monitor competitive trends and industry best practices to enhance the regional e-commerce experience.

Influence customer service teams, helping to improve online support and satisfaction.

Monitor and optimize website performance in collaboration with the Consumer Technology team and Shopify agency, addressing technical issues, implementing enhancements, and driving an optimal experience.

Work with own leadership and Omni Operations to implement and refine operational processes, including payment processing, fraud prevention, returns, and service workflows.

What You'll Bring to The Team:

5-7+ years of experience in e-commerce operations and/or digital merchandising, preferably within a DTC e-commerce business.

Bachelor’s degree in business, marketing, or a related field.

Hands-on experience with e-commerce platforms, analytics tools, and merchandising software, preferably Shopify.

Strong analytical skills with the ability to interpret data, optimize strategies, and drive performance.

Detail-oriented and organized, capable of managing multiple priorities in a fast-paced environment.

Excellent communication and collaboration skills, with experience working cross-functionally.

A test-and-learn mindset, eager to experiment, measure, and iterate to enhance e-commerce performance.

Passion for digital commerce and consumer behavior, with a proactive approach to problem-solving.

A blending of creative and analytical mindsets.

Core Capabilities That Would Help You Succeed in This Role:

Deep understanding of e-commerce operations, including site performance, merchandising, fraud, and digital marketing integrations.

Strong grasp of the customer journey, focusing on the website experience, from acquisition to checkout,post-purchase engagement, and even loyalty.

Experience managing e-commerce promotions, pricing strategies, and product launches.

Familiarity with web analytics (Power BI, Google Analytics, in-platform analytics, or similar tools) and a data-driven approach to decision-making.

Understanding of inventory planning and product lifecycle management, and how optimal stock levels impact sales velocity and sell-through rates.

Tech-savvy mindset, with a strong interest in emerging e-commerce trends and technologies.

Foundational experience in website experiences related to content and merchandising.

How Your Success Will Be Measured:

Success will be measured through e-commerce KPI's including but not limited to revenue, CVR, and AOV as well as the successful management and implementation of promotional, product, and merchandising-related work and achievement of the associated revenue.

Beyond performance metrics, success depends on overall collaboration. This includes aligning with the wider digital team as well as our operational, marketing, and category teams while contributing to the achievement of our department and company-wide goals.

Regular performance reviews and stakeholder feedback will gauge effectiveness.

Travel:

The position may require minimal travel.

The position requires some overnight travel.

Work/Physical Environment:

Working Conditions: This position is in a typical, stationary office setting. Over 80% of the day will be spent sitting in 1 location.

Location: Global HQ in Burlington VT
Commitments: Full-time salaried role

More Info to Seal the Deal: 

Burton’s benefits package includes health insurance (medical, dental and vision), life insurance (company paid), flex spending, short- and long-term disability insurance (company paid), great parental benefits, 401k plan with company match, and paid time-off. Other perks include a discounted season pass, free lessons, product discounts, free demo equipment, ride days, casual work environment, and many more…

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